There are few things that have a bigger impact on a person than when you put them first. They feel appreciated, valued and taken care of.
If you want someone’s help and support–be it a friend or a customer (because you DO need their support)–put them first.
I had a somewhat bad experience at Moore Warren Theater last Friday and sent the general manager an email about it. He called me and apologized several times for the situation and told me to email him the next time I’d like to see a movie there, and he would escort me and a friend in for free.
Think that one bad experience I had is going to keep me away? No way.
There is value in putting people first.